Andrew Schneider, President and Co-Founder of Live Gamer, will be one of the leading participants at the upcoming “Content & Monetization: Oversight & Analysis – From Advanced Microtransaction and Virtual Engines to Gamification” Panel on Monday, April 29th, at Digital Hollywood Spring.
The panel, featuring some of the leading exponents of the entertainment and gaming industry – among them: Michael Arrieta, CEO, Big Air Studios; Chris Carvalho, COO, Kabam – will be moderated by Jeremy Miller, Senior Analyst at DFC Intelligence, and will address some of the new frontiers in content monetization.
Specifically, the panel will explore and discuss best practices in the games space and how digital entertainment leaders can leverage these tactics, new broadband distribution channels and new social concepts to make monetization an integral and wholesome part of the user experience.
To read more about the event, please click here.
We are proud to be announcing today an important set of upgrades to our analytics toolset, including new, updated fraud reports, daily tracking for virtual item promotions, and sales information.
The new features, compatible with all major platforms (including transactions from smartphones and tablets), are specially well-suited for enterprise customers in need of increased transaction security, increased product marketability and large data set optimization.
Specifically, the new fraud reports include fraud response both on a daily basis and by country, allowing customers to track the number of transactions that are considered risky or are denied due to a high fraud score and modify their rules and/or local product offerings accordingly. Chargebacks are also monitored, allowing quick identification of any suspicious activity related to a specific payment method.
The new promotion tracking, on the other hand, allows publishers and developers to fine-tune their virtual item offerings on a daily basis, depending on how users respond to new promotions. Offer redemptions in both real and virtual currency are supported, making it easy to accurately track promotional marketing expenses as well.
Sales reporting, both across virtual items and currency sales, has also been enriched by adding daily revenues by currency (normalized to USD, based on current exchange rates) and payment gateway. The latter is a very useful feature to quickly spot potential issues with any payment methods, including power outages or fraud attacks.
“We’re proud to be offering enhance security and sales monitoring capabilities to our customers” said Russell Shiffer, Vice President of Product at Live Gamer. “The introduction of these new features makes our analytics platform even more complete and represents an added layer of security and performance monitoring to our global clients.”
We are pleased to announce today that Live Gamer has added two new members to its business development team, underscoring the company’s aggressive growth strategy: Brent Martyn joins us as Sr. Business Development manager, while Eric Williams joins us as a Business Development manager.
“Brent and Eric are representative of the strong talent that Live Gamer consistently attracts and I’m very pleased to welcome them to the team,” said Jesse Gould, Vice President of Business Development for Live Gamer. “As the microtransaction market continues to rapidly become the de facto model for digital content monetization our team is well positioned to meet the demands of our global client base.”
Brent Martyn has 14 years of experience collaborating with top brands to develop successful sales and marketing strategies in digital, print, and emerging media channels. Brent has held executive positions with both Ziff Davis and IDG, and as an example, has helped many brands position themselves within Electronic Arts portfolio of blockbuster titles. Most recently, Brent was Director of Business Development for Dialect Inc, a Content Marketing Agency working with top gaming and technology brands such as Electronic Arts, NVIDIA and GameFly. He received his BA from Gettysburg College.
Eric Williams brings a combination of business development and sales engineering experience spanning work in both the US and Europe. Most recently, he was a Sales Engineer at Deutsche Telekom’s online payments subsidiary ClickandBuy. He received his BS in Information Sciences and Technology from Penn State University and also studied at Philipps-Universität Marburg.
Welcome Brent and Eric to the Live Gamer Team!
Most recently, Clayton was the director of product management at Visa/Playspan where he led their global payments product. Previously, he led product management for payment solutions focused on digital goods monetization as the principal of product management at Amazon Payments. Before joining Amazon he co-founded as and was the VP of product management at Sotto Wireless, a venture-capital backed telecom service provider combining cellular and hosted VoIP for the small and medium enterprise market. He also held product leadership and innovation roles in mobile data services and applications at AT&T Wireless.
Live Gamer announced today that it will power the virtual economy of Favela Wars™, a new turn-based strategy game from Brazilian developer Nano Studio.
Nano Studio (and its business unit Nano Games, focused on developing digital entertainment on web/desktop and mobile platforms) is at the forefront of the mobile gaming industry in Brazil, which represents one of the largest and fastest-growing markets worldwide. Brazil’s position as the South American country with the largest mobile broadband penetration is fueling this market opportunity. Nano Studio’s first release, Favela Wars, is scheduled for release in March 2013 on web/desktop, shortly followed by the iOS and Android versions.
Nano Studio has integrated the Live Gamer Elements™ platform into Favela Wars to drive the game’s virtual economy for its launch in Brazil, all of South America and the United States. As a complete monetization engine, Live Gamer Elements offers a full content and user management solution, a robust earned and bought virtual currency system, customizable item storefronts and advanced merchandising, as well as deep analytics and integration with international payment gateways.
“We are very excited to be working with Nano Studio,” said Andrew Schneider, President and Co-Founder of Live Gamer. “The team effort and motivation behind the development of Favela Wars have been tremendous and we’re also looking forward to continuing to expand our capabilities for the mobile gaming industry in Brazil and South America.”
“Live Gamer’s Elements technology is allowing us to concentrate our efforts on our core skills instead of building a complex virtual economy management system from scratch,” said Dan Eisenberg, Co-owner of Nano Studio. “This in turn has shortened our time to market and given us the possibility of expanding our offerings to more platforms and clients.”
Live Gamer announced today that it has released an important upgrade to its flagship Elements™ e-commerce platform: digital item expiration and renewal.
The new feature, available across all platforms — web/desktop, mobile, social — is a key upgrade for direct-to-consumer content monetization, allowing publishers and developers to price their content on a per-time or per-view unit basis using real or virtual currency (bought with real money or earned in other ways, i.e. promotions) and be able to renew/extend rental time.
As a result of this new feature, publishers will be able to offer pay-per-view digital items, media or other forms of digital content to their customers, therefore allowing advanced rental-based business models — and their corresponding sophisticated pricing structure — to be easily implemented for both virtual items and digital content. Examples of possible applications are many: micropayments for audio/video content, re-marketing of virtual goods in gaming, or subscription management for the digital print industry.
“We’re delighted to be able to support advanced business models that combine both micro-transactions and rentals,” said Russell Shiffer, Vice President of Product at Live Gamer. “The introduction of this new feature greatly expands our offering in digital e-commerce world, allowing our clients to increase overall retention by reducing customer churn and increasing its lifetime value.”