Live Gamer is please to announce that female gaming icon, Stevie Case has joined our team as Senior Director of Business Development, bringing her passion for the industry and long-standing experience in the professional gaming business to the company.
In her career, Stevie has been acknowledged as both one of “20 Women to Watch in Business Under 30” by Working Woman Magazine, and as one of the “Next Game Gods” by PC Gamer.
She most recently served as the N. American Business Development and Sales lead at fatfoogoo. She has previously served as Director of Business Development and Sales at Tira Wireless, as well as at Spleak Media Network as Director of Product Management, designing features for an IM-based social network.
Ms. Case is a widely respected figure in the industry and is celebrated for being one of the first professional female gamers in the world. Stevie gained notable recognition for defeating John Romero in a Quake deathmatch. Soon after, she joined Ion Storm: first as a game tester, then as a level designer. Stevie, Romero, and id Software veteran Tom Hall then went on to co-found Monkeystone Games, where she was CEO.
We are thrilled to bring her industry expertise to the Live Gamer family!
Virtual Goods News recently caught up with Live Gamer’s president, Andrew Schneider to talk about likely trends of 2010 in microtransactions and virtual goods.
Here’s what he had to say…
To read the entire visit, Virtual Goods News
Virtual Goods News: What do you see happening with free-to-play business models in the immediate future?
Andrew Schneider: Free-to-play models will become king online and on mobile, with revenue coming from microtransactions. We’ll also start hearing hype around the first free-to-play console title.
VirtualGoodsNews: What company do you think will have the most impact on virtual goods in 2010?
Andrew Schneider: Apple will open the door for virtual currencies and virtual goods sales on the iPhone and iPod Touch via the App Store. Over $100 million in virtual goods will be sold within the App Store economy in 2010 alone, with overall virtual goods sales rivaling overall iPhone app sales.
VGN: What impact do you see microtransactions having on total mobile revenues?
AS: Mobile microtransactions will reach 20% of mobile revenues. The introduction of microtransactions through the iPhone App store will be a major influencer here.
VGN: Do you see any innovations coming in the ways publishers use virtual goods?
AS: Multi-purpose, cross platform item use will become commonplace. For example,
single items may have functional use in games or virtual worlds, but then also be used outside of that context — in user profiles or other social display outlets on multiple platforms.
VGN: Where do you see brands fitting in to 2010′s virtual goods picture?
AS: Brand licensing will increase, both for free-to-play games and for virtual goods inside games, social networks, and virtual worlds.
VGN: Do you see publishers trying to monetize virtual goods differently in 2010?
AS: Publishers will focus on an integrated approach to revenue that expands beyond monetization of the “super-user,” with a targeted combination of virtual goods, virtual currency and advertising.
VGN: Do you see traditional media companies adopting a microtransaction-oriented business model?
AS: Traditional media companies will increasingly mirror the virtual goods market in social gaming for monetization. The first major move to this will occur when Google starts charging for content.
Live Gamer president, Andrew Schneider joined “Virtual Worlds, Virtual Economies, Virtual Goods and Services and Virtual Gaming” at the Digital Hollywood Game Power Conference at International CES.
The moderator included Cindy Cook, former Chief Marketing Officer, Vivendi Games
Other Panelists included:
Mark Hansen, Director of Business Development, LEGO Group Project Lead, LEGO Universe
David Laux, Global Executive, Games & Interactive Entertainment, IBM
Karl Mehta, Co-Founder & CEO, PLAYSPAN, Inc.
Christopher Romero, World Designer & CTO, WorldWide Biggies
Cary Rosenzweig, President and CEO, IMVU
Craig Sherman, Chief Executive Officer, Gaia Online
We would like to thank our fellow panelists and audience members for an interesting look on the virtual universe and how technology will positively impact the experience by creatively engaging more users in addition to driving the growth of the virtual economy both in innovation and economic growth.