Vili Lehdonvirta, member of Live Gamer’s advisory board and economic sociologist at the Helsinki Institute for Information Technology was recently featured in Newsweek. In an article titled “Why Behavioral Economics Love Online Games” David Lyons explores the booming business of virtual goods in online games like Pet Society, Farmville, Mafia Wars, Eve Online, and much more.
One interesting piece of data that Kristian Segerstrale, CEO of Playfish shares is that the company sells 90 million items a day through its 12 different games.
Lead economist of CCP, Eyjólfur Gudmagnusson is also quoted in the piece regarding his role in Eve’s Online economy. Both Vili Lehdonvirta and Eyjólfur Gudmagnusson recently shared the floor at GDC (Game Developers Conference) during Live Gamer’s VCON 2010 on the panel The New ARPPU Playbook, Cont’t. Dev-onomics: Economics 101 for Game Designers.
View Newsweek Article
Last week Live Gamer presented VCON 2010, a full day exploration of games-as-a-service and virtual goods. Among the presenters was William Grosso, Live Gamer’s CTO and SVP of Product who discussed The New ARPPU Playbook: What Safeway Can Teach Us: Applying Retail Strategies to Item Merchandising.
Bill’s point is simple. In an industry that is moving from subscription-based business models to micro-transactions based businesses driven by virtual item sales, why aren’t we adapting basic retail strategies in our games?
In Bill’s slide presentation he outlines tactics stemming from discounting, promotions, buy-one-get-one-free, and other strategies that are simple and easy to implement (at least, if you’re using Live Gamer Elements), to drive revenue that doesn’t involve changing gameplay.
Morning Session Spotlight
10:30am-11:15am –Nanu Nanu! How to bring social functionality into traditional game design…and actually make it work
How can traditional game design utilize social functionality…and actually do it well?
Moderated by David Cole (President | DFC Intelligence)
Amy Jo Kim (CEO | Shufflebrain)
Kai Huang (Founder | Guitar Hero )
Dennis Fong (CEO | Raptr ),
Dan Fiden (GM, San Francisco Studio | Playfish)
Mike Verdu (SVP, Games | Zynga )
Afternoon Session Spotlight
3:40pm-4:25pm – It’s not fair!” said the T-Rex: How monetizing games-as-a-service will save you from extinction
How will games-as-a-service, virtual goods, and micro-transactions will save game companies from extinction AND increase their bottom-line?
Atul Bagga ( VP Equity Research | ThinkEquity)
Brandon Beck ( CEO | Riot Games)
Howard Marks (CEO | Acclaim)
Susan Wu (CEO | Ohai)
John Cahill (CEO | Meez)
Join Bill Grosso, Live Gamer’s CTO as he discusses practical ways to optimize your virtual economy using common merchandising techniques, including many found at your local Safeway!
12-12:30 – North Hall Room 123
Visit the official VCON website
The event is free with your GDC admission, Register Now!
To schedule a meeting with Live Gamer at GDC, Contact Us
Live Gamer is thrilled to have the following line up of industry CEO’s, founders, visionaries, and executives at this year’s VCON 2010!
Other Speakers Include:
Atul Bagga | VP Equity Research | ThinkEquity
Brandon Beck | CEO | Riot Games
John Cahill | CEO | Meez
Ed Castronova | Associate Professor of Telecommunications | Indiana University Bloomington
Tim Chang | Principal | Norwest Venture Partners Patrick Chung | Managing Director | SK Telecom Ventures
M. Lee Clancy Jr. | SVP Product Management & GM of Direct Revenue | IMVU
David Cole | President | DFC Intelligence
Mitch Davis | CEO | Live Gamer
Dan Fiden | GM, San Francisco Studio | Playfish
Dennis Fong | CEO | Raptr
Eric Goldberg | Managing Director | Crossover Technologies
William Grosso | CTO & SVP Product | Live Gamer
Eyjolfur Guomundsson | Economist | CCP
Kai Huang | Founder | Guitar Hero
Daniel James | CEO | Three Rings
Amy Jo Kim | CEO | Shufflebrain
Daniel Kim | CEO | Nexon
Vili Lehdonvirta | Researcher | Helsinki Institute for Information Technology
Howard Marks | CEO | Acclaim
Niranjan Nagar | Chief of Game Operations | Outspark
Mike Verdu | SVP, Games | Zynga
Jordan Weissman | Chairman & Chief Product Officer | Smith & Tinker
Susan Wu | CEO | Ohai
To see the complete list of speakers and agenda please visit the VCON 2010 website