Live Gamer and Skrill Partner to Offer Turnkey, End-To-End Monetization Engine for Global Game Publishers
Live Gamer and Skrill, which operates the payment provider Moneybookers, today announced a preferred payments partnership creating a sophisticated, end-to-end monetization engine tailored for online game publishers. By seamlessly integrating Moneybookers’ secure, real-time payments platform with Live Gamer’s total commerce solution, Live Gamer Payments by Skrill offers game publishers and developers a one-stop solution for driving online revenues, maximizing user acquisition and retention, developing and managing digital item sales, increasing user engagement and much more.
The combined turnkey, multi-platform service gives publishers and developers instant access to new markets with over 100 payment methods in 200 countries and territories. Live Gamer Payments by Skrill offers localized, country-specific payment methods including bank transfer and debit instruments, in addition to global credit/debit, mobile payments, pre-paid cards, Facebook credits and more. Additionally, Skrill’s digital wallet offers customers an easy ‘password only’ payment method, tailored for micro payments and set to increase merchant’s retention rates. Settlement can be conducted in 41 local currencies.
Going beyond payments, the combined service offers a complete virtual economy management platform, including advanced merchandising tools and an industry-leading transactional analytics system. With deep insights into user data, publishers can optimize their digital sales strategy and increase ARPU. Publishers are also able to easily manage and price thousands of SKUs including digital media, virtual goods or even physical product, as well as create discounts, coupons and bundles.
Check out the coverage on Forbes.com here!