Archive
GCA Announce iGaming Payments Solution
We are pleased to announce a partnership with Global Cash Access (“GCA”) to provide operators of legalized online wager-based casino games a licensed end-to-end payment, patron e-wallet and management solution through collaboration with Live Gamer. Complementing core competencies of the two companies, the proposed solution combines GCA’s casino cash management products with Live Gamer’s monetization and virtual currency solutions for the social and play for fun industry.
GCA is a leading provider of cash access products and related services to approximately 1,100 casinos, as well as other gaming entities in the United States, Europe, Canada, the Caribbean, Central America and Asia. Their unique gaming products and solutions are best in breed and provide gaming patrons access to cash through a variety of methods, including ATM cash withdrawals, point-of-sale debit card and credit card cash access transactions, check verification and warranty services, and Western Union money transfers. GCA’s leadership and expertise in the realm of regulated and compliant casino cash access products and services is unparalleled. Through this unique agreement with GCA, early adopters in the formative legal online wager-based gaming industry will now have a trusted, end-to-end, and compliant solution with which to begin cohesive player monetization initiatives.
GCA recognizes the dynamic environment gaming operators face and the evolving industry strategies essential in supporting the integration of land-based and online gaming initiatives. The proposed solution, expected to roll out in 2013, enables GCA clients to easily transition gaming activities from off-line to online and back, creating a seamless experience for the user. This integrated solution will allow operators to expand their player base, broaden feature functionality and maximize patron loyalty across the gaming enterprise.
For more information, please contact us.
Live Gamer Partners With Accertify
Live Gamer is happy to announce that we have partnered with Accertify. Live Gamer customers who license the Live Gamer Elements platform will now have access to Accertify’s leading fraud management solutions. Live Gamer will manage Accertify’s platform on behalf of its customers who choose to take advantage of Accertify’s technology to ensure that their digital commerce experiences continue to be secure and seamless while saving them precious time and resources. Accertify, a subsidiary of American Express, is a leader in providing e-commerce companies with hosted software solutions, tools and strategies for preventing online fraud and mitigating enterprise-wide risks.
Accertify is recognized for its premier fraud prevention solutions, and their data-driven capabilities will provide us with the means to protect our merchants from users attempting to set up fraudulent accounts and profiles before a transaction even occurs. Furthermore, the flexibility of the Accertify data management platform allows us to modify fraud rules on the fly and stay a step ahead of the rapidly evolving tactics of fraudsters in the online space, and will provide our customers with real-time solutions that protect them from a complete range of fraud schemes while allowing legitimate transactions to proceed without interruption.
For more information, contact us.
Live Gamer Powers Kingsroad ECommerce
Live Gamer is excited to announce that Rumble has launched the closed beta of KingsRoad, a free-to-play online action RPG. From castle sieges to mountaintop battles, players collect epic loot and gain powerful skills in a thrilling RPG style adventure to save a kingdom from peril. Rumble’s proprietary graphics framework, combined with Adobe Flash Player’s new 3D capabilities, allows players to instantly access the AAA quality graphics and gameplay of KingsRoad through all major web browsers.
Rumble leverages Live Gamer’s leading monetization platform to enable microtransactions, earned and bought virtual currencies, user e-wallets, frontend storefront and virtual item transactions. This integration includes the setup of the Live Gamer Elements platform and a custom payment wall. By utilizing Live Gamer’s technology, Rumble is able to further increase ARPU by running sales for virtual items and creating promotional in-game items. Sign up for KingsRoad beta today!
2nd Annual Global Game Industry Forum!
Live Gamer is pleased to support DFC’s 2nd annual Global Game Industry Forum June 6th at E3. Core sponsors include DFC Intelligence, Intel, the PC Gaming Alliance (PCGA) and Zebra Partners. DFC focused this year’s forum on trends among core gamers and will present overall forecasts of the game industry segmented by console, PC and mobile platforms.
The DFC team notes that while there has been a cyclical decline in the console business, gamers are more active than ever as the growth of PC and mobile games continues to soar. Research shows the microtransactions business model continues to expand across platforms, including console gaming, due to its success in social gaming and free-to-play MMOs.
The event features a panel discussion led by Perrin Kaplan of Zebra partners, as well as discussion of the research results by DFC, Live Gamer’s Andy Scarborough and Xfire representatives.
New York Times Features Self Magazine and Live Gamer
We would like to take a moment to congratulate Self Magazine and Conde Nast for launching their first ever social game, “Workout in the Park”. The game was recently featured in the New York Times.
Live Gamer worked closely with Self as a strategic partner and is currently powering the game’s ecommerce and advertising. “Workout in the Park” will focus on the female demographic and feature game play in areasof fitness, health and wellness, beauty and fashion. Users will be able to interact with game elements like avatars, virtual goods and puzzles.
Click here to read the full NYT article
iloveRobots Selects Live Gamer for Powering Virtual Items and Microtransactions for Mechatars Robot Toy Line
New “Blended Reality” Game for Kids Incorporates RC Robots with Online Gaming, Adds Virtual Items for Robot Training Advancement
New York, September 21, 2011 – Live Gamer (www.livegamer.com), the world’s first combined digital commerce and advertising platform for the interactive entertainment industry, announced today that it has been selected by iloveRobots to drive microtransactions and the virtual economy for Mechaverse™, the “blended reality” world for Mechatars™.
Designed for kids age six and up, the new toy line combines robotics, online gaming and remote controlled (RC) toys. Players train their Mechatars in order to advance in the game – the more they play with and train their robot on and offline, the more weapons, skills and abilities their Mechatar earns. Live Gamer will manage the virtual items, currency and badges within the Mechaverse, enabling players to unlock items in the store based on badges earned in battles played online and offline.
“The response to the Mechatars toy line and the integrated online game has exceeded our expectations,” said Martin Hitch, CEO, Bossa Nova Robotics, parent company of iloveRobots. “By combining online and offline play, the experience of playing with and training Mechatars is a truly interactive experience. Live Gamer’s Elements platform powers virtual items and the in-world storefront for the Mechaverse virtual world – an integral part of the Mechatars training experience.”
“iloveRobots needed an advanced virtual items management solution to tie together the online and offline Mechatar experience,” said Andrew Schneider, President and Co-Founder for Live Gamer. “Elements lets the Mechaverse come alive and enables the advancement of Mechatars through training, badges and advanced items, while providing iloveRobots with valuable data to help refine the online and offline experience.”
Mechatars are available now at major retailers nationwide and at www.iloveRobots.com (MSRP $39.99). Kids can visit and begin leveling up their virtual Mechatar for free at www.mechatars.com. To learn more about Live Gamer and its virtual items management solutions, visit www.livegamer.com.
About Live Gamer
Live Gamer (www.livegamer.com) is the world’s first combined digital commerce and advertising platform. With an advanced microtransaction and virtual economy engine, global payment gateways, worldwide ad network and video incentive advertising platform, Live Gamer helps online entertainment companies drive maximize revenue from their content, and connects advertisers to a network of over 48 million users. Live Gamer’s technology has been adopted by leading publishers in gaming, entertainment and social including Facebook, Electronic Arts, Take 2, Sony Online, Namco Networks, REAL Networks and THQ. Advertisers on the Live Gamer Media network include Blizzard, KFC, Best Buy and Sony Computer Entertainment. For more information on Live Gamer and its Elements, Ad Elements, and gamerDNA media services, please visit http://www.livegamer.com.
About iloveRobots
iloveRobots is a consumer robotics company known for their dynamic and interactive toys. The company’s products leverage some of the most innovative technologies to create engaging and long-lasting play experiences for today’s tech-savvy kids. Based in Pittsburgh, PA, iloveRobots is a spin-off of the Carnegie Mellon University’s Robotics Institute. For more information about iloveRobots and its products, please visit www.iloveRobots.com.
Live Gamer Powering Rise of Immortals™ Virtual Economy
New York, August 30, 2011 - Live Gamer (www.livegamer.com), the world’s first combined digital commerce and advertising platform for the interactive entertainment industry, announced today that it will power the virtual economy in Rise of Immortals™, the new Multiplayer Online Battle Arena (MOBA) game from Petroglyph®.
Petroglyph has broken new ground in the MOBA genre with free-to-play Rise of Immortals, and has introduced unique socialization features like a social hub where players can show off their enhanced Immortals, a chat system, leader boards, and friend lists, an innovative character progression system, persistent level progression and skill trees, as well as cooperative Player versus Environment (PvE) mode – without the upfront cost of a typical MOBA game. Virtual goods and microtransactions let players engage and advance within Rise of Immortals at their own price point and pace, offering an experience that truly stands apart from existing MOBA titles in the market.
Petroglyph has integrated the Live Gamer Elements platform into Rise of Immortals to drive the game’s virtual economy. As a complete monetization engine, Live Gamer Elements includes virtual and digital goods catalog management, earned and bought currency support, item storefronts and merchandising, as well as deep analytics and international payment gateways.
“Petroglyph has built quite a bit of innovation into Rise of Immortals, bringing players features and game play that are new to the MOBA genre,” said Andrew Schneider, President and Co-Founder, Live Gamer. “We’re excited to be working with them to power some of these new features, and wish them the best of luck with the release.”
“Live Gamer’s Elements technology allowed us to quickly develop micro-transaction inventory, catalog and price management systems for Rise of Immortals,” said Steve Wetherill, Producer at Petroglyph Games. “Elements proved to be a great match for our requirements, enabling us to focus our development efforts on our game and at the same time shortening our time to market.”
Live Gamer Enhances Elements With Subscription & Physical Goods Support, Announces New Customer FunGoPlay
Kid’s Virtual World Will Encourage Outdoor Play with Connected Devices and In-Game Rewards
NEW YORK, NY – August 15, 2011 – Live Gamer (www.livegamer.com), the world’s first combined digital commerce and advertising platform for the interactive entertainment industry, announced today that it has released a feature-rich upgrade to its flagship Elements e-commerce platform on FunGoPlay, a new virtual sports theme park with real-world connected gear for online and mobile platforms. The upgraded platform will include subscriptions and physical goods support, the fundamental revenue drivers for the new kids site.
FunGoPlay separates itself from all other virtual worlds with its connected real-world sports gear, encouraging kids to get outside and play to earn special in-game rewards. It will leverage the upgraded Live Gamer Elements platform to handle subscriptions and micro-transactions as well as digital and physical bundles that include the purchasing of FunGoPlay’s connected sports gear.
“FunGoPlay is pioneering virtual worlds for kids by connecting real offline play with virtual online play,” said Andrew Schneider, President and Co-Founder of Live Gamer. “We’re delighted to be able to provide a flexible technology platform to enable advanced business models that blends both virtual and physical goods, micro-transactions and subscriptions.”
“Live Gamer’s Elements platform was the perfect solution to meet our vision of connecting sports play with an online world that provides rewards for physical activity,” said Steven Lerner, CEO of FunGoPlay. “As kids increasingly grow up in a connected world, we have an opportunity to deliver a new form of entertainment that integrates a unique digital content platform with a traditional sports play pattern. Live Gamer has played an integral role in making this happen.”
Advertising Veteran Bob Lonigro Joins Live Gamer As EVP of Media Sales
Bob Lonigro, EVP of Media Sales
Live Gamer (www.livegamer.com), the world’s first combined digital commerce and advertising platform for the interactive entertainment industry, announced today that 20-year ad industry veteran Bob Lonigro has joined the company as EVP of Media Sales. Mr. Lonigro will help Live Gamer lead sales across its new advertising business unit, Live Gamer Media, for both the adElements video engagement platform and gamerDNA Media advertising network.
Mr. Lonigro most recently served as vice president of media sales at NeoEdge Networks, where he was responsible for leading advertising sales efforts and formed a new casual games business model for the company. Prior to NeoEdge, he held senior sales executive positions with Electronic Arts’ Pogo.com, Future Media, IAC and GeoCities.com, where he was instrumental in the company’s $4.6b acquisition by Yahoo! in 1999.
Additionally, Lonigro has extensive experience in media planning, including a senior position at Ogilvy & Mather, where he oversaw 12 Kraft Foods brands and planned and implemented over $160 million in annual media spending. He has also served as the General Manager of Advertising Sales at Future Media, and as Senior Director of National Advertising Sales at Electronic Arts where he led the industry’s first video game deals and led the charge in online casual games advertising.
“Bob Lonigro has a rare combination of deep advertising experience and thorough knowledge of the games space,” said Andrew Schneider, president and co-founder of Live Gamer. “It’s an honor to have a veteran of his caliber join the Live Gamer Media team to help us grow this exciting new side of our business. He’ll be instrumental in working with publishers and advertisers alike.”
“Live Gamer has become a true leader in games monetization, and has filled the gap with its addition of the Live Gamer Media advertising unit,” said Bob Lonigro, EVP of Media Sales for Live Gamer Media, “I’m very much looking forward to helping Live Gamer reach more customers, and help advertisers and games publishers fulfill all of their online monetization needs.”
President of Live Gamer Andrew Schneider Speaks at Social TV Summit
Last Wednesday, President of Live Gamer Andrew Schneider attended the Social TV Summit in Los Angeles. The purpose of the Social TV Summit was to offer engaging panels, case studies, discussions, and networking opportunities with creative producers, ad agency executives, social TV experts and high-level executives from other related industries. Industry leaders and media economists weighed in on how social media is entering and enhancing the television, media, and advertising space and discussed where the future of social media lies.
Click here to watch Andrew Schneider’s speech at the Social TV Summit!
