Kid’s Virtual World Will Encourage Outdoor Play with Connected Devices and In-Game Rewards

NEW YORK, NY – August 15, 2011 – Live Gamer (www.livegamer.com), the world’s first combined digital commerce and advertising platform for the interactive entertainment industry, announced today that it has released a feature-rich upgrade to its flagship Elements e-commerce platform on FunGoPlay, a new virtual sports theme park with real-world connected gear for online and mobile platforms.  The upgraded platform will include subscriptions and physical goods support, the fundamental revenue drivers for the new kids site.

FunGoPlay separates itself from all other virtual worlds with its connected real-world sports gear, encouraging kids to get outside and play to earn special in-game rewards. It will leverage the upgraded Live Gamer Elements platform to handle subscriptions and micro-transactions as well as digital and physical bundles that include the purchasing of FunGoPlay’s connected sports gear.

“FunGoPlay is pioneering virtual worlds for kids by connecting real offline play with virtual online play,” said Andrew Schneider, President and Co-Founder of Live Gamer. “We’re delighted to be able to provide a flexible technology platform to enable advanced business models that blends both virtual and physical goods, micro-transactions and subscriptions.”

“Live Gamer’s Elements platform was the perfect solution to meet our vision of connecting sports play with an online world that provides rewards for physical activity,” said Steven Lerner, CEO of FunGoPlay. “As kids increasingly grow up in a connected world, we have an opportunity to deliver a new form of entertainment that integrates a unique digital content platform with a traditional sports play pattern. Live Gamer has played an integral role in making this happen.”

Bob Lonigro, EVP of Media Sales

Live Gamer (www.livegamer.com), the world’s first combined digital commerce and advertising platform for the interactive entertainment industry, announced today that 20-year ad industry veteran Bob Lonigro has joined the company as EVP of Media Sales. Mr. Lonigro will help Live Gamer lead sales across its new advertising business unit, Live Gamer Media, for both the adElements video engagement platform and gamerDNA Media advertising network.

Live Gamer (www.livegamer.com), the trusted total revenue solution for the interactive entertainment industry, today announced that it has acquired two companies, GamerDNA and Brandport, to form the world’s first combined e-commerce and advertising platform. GamerDNA is one of the largest video game ad networks in the United States and Europe, reaching close to 48 million unique viewers per month. Brandport, which has been rebranded to Live Gamer Ad Elements, offers a video ad platform is used to increase monetization of free-to-play games by targeting all different types of gamers.

Check out coverage of the acquisitions on TechCrunch, Adweek, and All Things Digital!