Live Gamer announced today that it has released an important upgrade to its flagship Elements™ e-commerce platform: digital item expiration and renewal.
The new feature, available across all platforms — web/desktop, mobile, social — is a key upgrade for direct-to-consumer content monetization, allowing publishers and developers to price their content on a per-time or per-view unit basis using real or virtual currency (bought with real money or earned in other ways, i.e. promotions) and be able to renew/extend rental time.
As a result of this new feature, publishers will be able to offer pay-per-view digital items, media or other forms of digital content to their customers, therefore allowing advanced rental-based business models — and their corresponding sophisticated pricing structure — to be easily implemented for both virtual items and digital content. Examples of possible applications are many: micropayments for audio/video content, re-marketing of virtual goods in gaming, or subscription management for the digital print industry.
“We’re delighted to be able to support advanced business models that combine both micro-transactions and rentals,” said Russell Shiffer, Vice President of Product at Live Gamer. “The introduction of this new feature greatly expands our offering in digital e-commerce world, allowing our clients to increase overall retention by reducing customer churn and increasing its lifetime value.”
Live Gamer and Skrill Partner to Offer Turnkey, End-To-End Monetization Engine for Global Game Publishers
Live Gamer and Skrill, which operates the payment provider Moneybookers, today announced a preferred payments partnership creating a sophisticated, end-to-end monetization engine tailored for online game publishers. By seamlessly integrating Moneybookers’ secure, real-time payments platform with Live Gamer’s total commerce solution, Live Gamer Payments by Skrill offers game publishers and developers a one-stop solution for driving online revenues, maximizing user acquisition and retention, developing and managing digital item sales, increasing user engagement and much more.
The combined turnkey, multi-platform service gives publishers and developers instant access to new markets with over 100 payment methods in 200 countries and territories. Live Gamer Payments by Skrill offers localized, country-specific payment methods including bank transfer and debit instruments, in addition to global credit/debit, mobile payments, pre-paid cards, Facebook credits and more. Additionally, Skrill’s digital wallet offers customers an easy ‘password only’ payment method, tailored for micro payments and set to increase merchant’s retention rates. Settlement can be conducted in 41 local currencies.
Going beyond payments, the combined service offers a complete virtual economy management platform, including advanced merchandising tools and an industry-leading transactional analytics system. With deep insights into user data, publishers can optimize their digital sales strategy and increase ARPU. Publishers are also able to easily manage and price thousands of SKUs including digital media, virtual goods or even physical product, as well as create discounts, coupons and bundles.
Check out the coverage on Forbes.com here!
Rika Nakazawa To Kick Off 2011 PCGA Speaker Series With “State of the Virtual Goods Industry” Lecture
We are very pleased to announce that Live Gamer’s VP of Business Development and Account Management, Rika Nakazawa will kick off the 2011 PC Gamng Alliance Speaker Series.
State of the Virtual Goods Industry
Rika Nakazawa, VP Business Development and Account Management, Live Gamer
March 1, 2011 4:00 – 5:30 PM
Capcom 800 Concar Drive, Suite 300, San Mateo, CA 94402
Abstract: Presentation on an overview of the virtual goods industry, the latest statistics and projections, monetization models, case studies of successes and failures and the blurring of lines between games, digital entertainment and education.
Live Gamer’s Nima Pourshasb to Speak At Future of Money and Technology Summit’s Virtual Currency Panel
Please join Live Gamer’s VP of Corporate Development, Nima Pourshasb as he joins the Virtual Currency panel at the “Future of Money and Technology Summit”.
To learn more about the event or to check out the schedule, please visit http://futureofmoney.com/moneyconference/