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Live Gamer Upgrades Elements™ Platform to Support Pay-Per-View and Advanced Rental Business Models
Live Gamer announced today that it has released an important upgrade to its flagship Elements™ e-commerce platform: digital item expiration and renewal.
The new feature, available across all platforms — web/desktop, mobile, social — is a key upgrade for direct-to-consumer content monetization, allowing publishers and developers to price their content on a per-time or per-view unit basis using real or virtual currency (bought with real money or earned in other ways, i.e. promotions) and be able to renew/extend rental time.
As a result of this new feature, publishers will be able to offer pay-per-view digital items, media or other forms of digital content to their customers, therefore allowing advanced rental-based business models — and their corresponding sophisticated pricing structure — to be easily implemented for both virtual items and digital content. Examples of possible applications are many: micropayments for audio/video content, re-marketing of virtual goods in gaming, or subscription management for the digital print industry.
“We’re delighted to be able to support advanced business models that combine both micro-transactions and rentals,” said Russell Shiffer, Vice President of Product at Live Gamer. “The introduction of this new feature greatly expands our offering in digital e-commerce world, allowing our clients to increase overall retention by reducing customer churn and increasing its lifetime value.”
New York Times Features Self Magazine and Live Gamer
We would like to take a moment to congratulate Self Magazine and Conde Nast for launching their first ever social game, “Workout in the Park”. The game was recently featured in the New York Times.
Live Gamer worked closely with Self as a strategic partner and is currently powering the game’s ecommerce and advertising. “Workout in the Park” will focus on the female demographic and feature game play in areasof fitness, health and wellness, beauty and fashion. Users will be able to interact with game elements like avatars, virtual goods and puzzles.
Click here to read the full NYT article
Live Gamer Enhances Elements With Subscription & Physical Goods Support, Announces New Customer FunGoPlay
Kid’s Virtual World Will Encourage Outdoor Play with Connected Devices and In-Game Rewards
NEW YORK, NY – August 15, 2011 – Live Gamer (www.livegamer.com), the world’s first combined digital commerce and advertising platform for the interactive entertainment industry, announced today that it has released a feature-rich upgrade to its flagship Elements e-commerce platform on FunGoPlay, a new virtual sports theme park with real-world connected gear for online and mobile platforms. The upgraded platform will include subscriptions and physical goods support, the fundamental revenue drivers for the new kids site.
FunGoPlay separates itself from all other virtual worlds with its connected real-world sports gear, encouraging kids to get outside and play to earn special in-game rewards. It will leverage the upgraded Live Gamer Elements platform to handle subscriptions and micro-transactions as well as digital and physical bundles that include the purchasing of FunGoPlay’s connected sports gear.
“FunGoPlay is pioneering virtual worlds for kids by connecting real offline play with virtual online play,” said Andrew Schneider, President and Co-Founder of Live Gamer. “We’re delighted to be able to provide a flexible technology platform to enable advanced business models that blends both virtual and physical goods, micro-transactions and subscriptions.”
“Live Gamer’s Elements platform was the perfect solution to meet our vision of connecting sports play with an online world that provides rewards for physical activity,” said Steven Lerner, CEO of FunGoPlay. “As kids increasingly grow up in a connected world, we have an opportunity to deliver a new form of entertainment that integrates a unique digital content platform with a traditional sports play pattern. Live Gamer has played an integral role in making this happen.”
President of Live Gamer Andrew Schneider Speaks at Social TV Summit
Last Wednesday, President of Live Gamer Andrew Schneider attended the Social TV Summit in Los Angeles. The purpose of the Social TV Summit was to offer engaging panels, case studies, discussions, and networking opportunities with creative producers, ad agency executives, social TV experts and high-level executives from other related industries. Industry leaders and media economists weighed in on how social media is entering and enhancing the television, media, and advertising space and discussed where the future of social media lies.
Click here to watch Andrew Schneider’s speech at the Social TV Summit!
Live Gamer Acquires GamerDNA and Brandport
Live Gamer (www.livegamer.com), the trusted total revenue solution for the interactive entertainment industry, today announced that it has acquired two companies, GamerDNA and Brandport, to form the world’s first combined e-commerce and advertising platform. GamerDNA is one of the largest video game ad networks in the United States and Europe, reaching close to 48 million unique viewers per month. Brandport, which has been rebranded to Live Gamer Ad Elements, offers a video ad platform is used to increase monetization of free-to-play games by targeting all different types of gamers.
Check out coverage of the acquisitions on TechCrunch, Adweek, and All Things Digital!
Live Gamer Powers 2K’s First Social Games Endeavor
LIVE GAMER TO POWER MONETIZATION FOR 2K’S SID MEIER’S CIVILIZATION® WORLD FOR FACEBOOK
E-Commerce Platform Leader Powers 2K’s First Social Games Endeavor
NEW YORK, June 30, 2011 – Live Gamer (www.livegamer.com), the trusted total revenue solution for the interactive entertainment industry, today announced that it has been selected by 2K to power its first foray into Facebook social games with its highly anticipated title Sid Meier’s Civilization® World. Sid Meier’s Civilization is recognized as one of the greatest strategy franchises of all-time, with more than 10 million units sold worldwide and unprecedented critical acclaim from fans and the media alike.
2K has integrated the Live Gamer Elements platform, for access to the only end-to-end virtual goods and economy management service available. This complete monetization engine includes earned and bought currency e-wallet, virtual goods catalog management and merchandising, item storefronts, deep analytics, integration with Facebook Credits for payments and much more.
“Civilization is one of the most successful and beloved game franchises in history, made by one of the most acclaimed game designers ever,” said Andrew Schneider, President and Co-Founder, Live Gamer. “It’s an honor to be a part of 2K’s first endeavor into the social games world with their debut Facebook application, Civilization World.”
To learn more about Live Gamer’s total monetization solutions, visit http://livegamer.com/products/.
2K is a wholly owned publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).
All trademarks and copyrights contained herein are the property of their respective holders.
Live Gamer Powers New Territories for Facebook Credits
Originally posted by Loren Cheng
Today we’re announcing new international payment methods and improved payout workflows for developers using Facebook Credits. Through these improvements, we’re now able to support developers in virtually all countries.
Starting around July 1, we’re adding alternative payment options for Facebook Credits in 13 countries in Asia and Latin America. Those payment options are supported by Live Gamer.
We’re also excited to announce that we now support payouts to developers in all countries globally (excluding a few government-embargoed countries). To do this, we’ve developed a new pay out process for developers in countries where we haven’t previously supported payouts through banks or PayPal. For developers in these countries, we may request some additional documentation to enable them to be paid through their local bank account.
If you have specific questions about international payment options and payouts for Facebook Credits, please reach out directly or through the developer forums.
Check out the coverage on AllThingsD.com here!
Live Gamer and Skrill Partner to Offer Turnkey, End-To-End Monetization Engine for Global Game Publishers
Live Gamer and Skrill, which operates the payment provider Moneybookers, today announced a preferred payments partnership creating a sophisticated, end-to-end monetization engine tailored for online game publishers. By seamlessly integrating Moneybookers’ secure, real-time payments platform with Live Gamer’s total commerce solution, Live Gamer Payments by Skrill offers game publishers and developers a one-stop solution for driving online revenues, maximizing user acquisition and retention, developing and managing digital item sales, increasing user engagement and much more.
The combined turnkey, multi-platform service gives publishers and developers instant access to new markets with over 100 payment methods in 200 countries and territories. Live Gamer Payments by Skrill offers localized, country-specific payment methods including bank transfer and debit instruments, in addition to global credit/debit, mobile payments, pre-paid cards, Facebook credits and more. Additionally, Skrill’s digital wallet offers customers an easy ‘password only’ payment method, tailored for micro payments and set to increase merchant’s retention rates. Settlement can be conducted in 41 local currencies.
Going beyond payments, the combined service offers a complete virtual economy management platform, including advanced merchandising tools and an industry-leading transactional analytics system. With deep insights into user data, publishers can optimize their digital sales strategy and increase ARPU. Publishers are also able to easily manage and price thousands of SKUs including digital media, virtual goods or even physical product, as well as create discounts, coupons and bundles.
Check out the coverage on Forbes.com here!
Rika Nakazawa To Kick Off 2011 PCGA Speaker Series With “State of the Virtual Goods Industry” Lecture
We are very pleased to announce that Live Gamer’s VP of Business Development and Account Management, Rika Nakazawa will kick off the 2011 PC Gamng Alliance Speaker Series.
State of the Virtual Goods Industry
Rika Nakazawa, VP Business Development and Account Management, Live Gamer
March 1, 2011 4:00 – 5:30 PM
Capcom 800 Concar Drive, Suite 300, San Mateo, CA 94402
Abstract: Presentation on an overview of the virtual goods industry, the latest statistics and projections, monetization models, case studies of successes and failures and the blurring of lines between games, digital entertainment and education.
Live Gamer’s Nima Pourshasb to Speak At Future of Money and Technology Summit’s Virtual Currency Panel
Please join Live Gamer’s VP of Corporate Development, Nima Pourshasb as he joins the Virtual Currency panel at the “Future of Money and Technology Summit”.
To learn more about the event or to check out the schedule, please visit http://futureofmoney.com/moneyconference/
