Today we are pleased to announce that we have expanded our relationship with Sony Online Entertainment LLC (SOE) to implement Elements, our core microtransaction platform, to power micro-payments across their social, web, and in-game channels.

SOE and Live Gamer will work closely over the next quarter to seamlessly augment and upgrade SOE’s existing proprietary infrastructure.  This collaboration will enable a unified cross-platform e-wallet and item merchandising experience within SOE’s traditional client-side PC online game business.  Games to take advantage of the Live Gamer platform will include PoxNora®, Free Realms™, EverQuest® and EverQuest®II, as well as future titles.

“The microtransaction industry has become increasingly specialized, and Live Gamer has helped us with advanced functionality that allows us to continually stay ahead of the curve in ecommerce,” said John Smedley, president, Sony Online Entertainment. “We chose Live Gamer to power our payments, merchandising and primary-secondary market solutions based on innovative technology, recognized track record in the market and an advanced, holistic approach.”

Along with this announcement are significant upgrades to the core platform itself such as an upgraded enterprise storefront, retail merchandising capabilities, advanced item offers and new analytics features for payment gateway optimization to improve publishers’ ability to drive conversion rates, ARPU, and retention.

Read the official announcement or contact us to learn more about our new platform upgrades.