Archive
“Managing A Virtual Economy” Lecture By William Grosso Presented at Login Conference 2010
Live Gamer’s Chief Technology Officer and Senior Vice President of Product, William Grosso recently gave a lecture at this year’s Login Conference which focused on the complexities around managing a successful virtual economy.
In this presentation, Bill goes in-depth on the metrics, measurements and levers that developers and executives alike need to understand to be successful.
Check out his slides from the lecture below. To view additional presentations and videos from Live Gamer visit:
http://livegamer.com/strategy/presentations/
Bill Grosso to present mini lecture and panel @ Login Conference
Join Live Gamer’s Chief Technology Officer and Senior Vice President of Product, Bill Grosso for two exciting sessions at this year’s Login Conference.
Optimizing Micro-Transactions (Panel)
This panel will discuss the major elements of pricing, promoting, and integrating micro transactions with the gameplay flow. Speakers include researchers, and execs on the front lines implementing and managing micro transactions.
Moderator: Hugh Bowen, Bowen Research
Panelist: David S. Lee, Sleepy Giant Entertainment, Inc.
Panelist: Bill Grosso, Live Gamer
Panelist: Stephen Kutner, Market Innovations Inc.
Date/Time: Wednesday, May 12, 10:30 AM
Room: Seaport
Managing a Virtual Economy
Lecturer: Bill Grosso
Virtual goods are one of the most important monetization tools for many developers today. But before you turn on the virtual machine, you need to understand what makes it tick and how your management tactics can affect your success in the marketplace. In this presentation, Bill goes in depth on the metrics, measurements and levers that developers and executives alike need to understand and master in order to run a successful virtual economy.
Date/Time: Thursday, May 13, 3:30 PM
Room: Salon AB
