Live Gamer announced today that it will power the virtual economy of Favela Wars™, a new turn-based strategy game from Brazilian developer Nano Studio.
Nano Studio (and its business unit Nano Games, focused on developing digital entertainment on web/desktop and mobile platforms) is at the forefront of the mobile gaming industry in Brazil, which represents one of the largest and fastest-growing markets worldwide. Brazil’s position as the South American country with the largest mobile broadband penetration is fueling this market opportunity. Nano Studio’s first release, Favela Wars, is scheduled for release in March 2013 on web/desktop, shortly followed by the iOS and Android versions.
Nano Studio has integrated the Live Gamer Elements™ platform into Favela Wars to drive the game’s virtual economy for its launch in Brazil, all of South America and the United States. As a complete monetization engine, Live Gamer Elements offers a full content and user management solution, a robust earned and bought virtual currency system, customizable item storefronts and advanced merchandising, as well as deep analytics and integration with international payment gateways.
“We are very excited to be working with Nano Studio,” said Andrew Schneider, President and Co-Founder of Live Gamer. “The team effort and motivation behind the development of Favela Wars have been tremendous and we’re also looking forward to continuing to expand our capabilities for the mobile gaming industry in Brazil and South America.”
“Live Gamer’s Elements technology is allowing us to concentrate our efforts on our core skills instead of building a complex virtual economy management system from scratch,” said Dan Eisenberg, Co-owner of Nano Studio. “This in turn has shortened our time to market and given us the possibility of expanding our offerings to more platforms and clients.”
Live Gamer announced today that it has released an important upgrade to its flagship Elements™ e-commerce platform: digital item expiration and renewal.
The new feature, available across all platforms — web/desktop, mobile, social — is a key upgrade for direct-to-consumer content monetization, allowing publishers and developers to price their content on a per-time or per-view unit basis using real or virtual currency (bought with real money or earned in other ways, i.e. promotions) and be able to renew/extend rental time.
As a result of this new feature, publishers will be able to offer pay-per-view digital items, media or other forms of digital content to their customers, therefore allowing advanced rental-based business models — and their corresponding sophisticated pricing structure — to be easily implemented for both virtual items and digital content. Examples of possible applications are many: micropayments for audio/video content, re-marketing of virtual goods in gaming, or subscription management for the digital print industry.
“We’re delighted to be able to support advanced business models that combine both micro-transactions and rentals,” said Russell Shiffer, Vice President of Product at Live Gamer. “The introduction of this new feature greatly expands our offering in digital e-commerce world, allowing our clients to increase overall retention by reducing customer churn and increasing its lifetime value.”
New York, August 30, 2011 - Live Gamer (www.livegamer.com), the world’s first combined digital commerce and advertising platform for the interactive entertainment industry, announced today that it will power the virtual economy in Rise of Immortals™, the new Multiplayer Online Battle Arena (MOBA) game from Petroglyph®.
Petroglyph has broken new ground in the MOBA genre with free-to-play Rise of Immortals, and has introduced unique socialization features like a social hub where players can show off their enhanced Immortals, a chat system, leader boards, and friend lists, an innovative character progression system, persistent level progression and skill trees, as well as cooperative Player versus Environment (PvE) mode – without the upfront cost of a typical MOBA game. Virtual goods and microtransactions let players engage and advance within Rise of Immortals at their own price point and pace, offering an experience that truly stands apart from existing MOBA titles in the market.
Petroglyph has integrated the Live Gamer Elements platform into Rise of Immortals to drive the game’s virtual economy. As a complete monetization engine, Live Gamer Elements includes virtual and digital goods catalog management, earned and bought currency support, item storefronts and merchandising, as well as deep analytics and international payment gateways.
“Petroglyph has built quite a bit of innovation into Rise of Immortals, bringing players features and game play that are new to the MOBA genre,” said Andrew Schneider, President and Co-Founder, Live Gamer. “We’re excited to be working with them to power some of these new features, and wish them the best of luck with the release.”
“Live Gamer’s Elements technology allowed us to quickly develop micro-transaction inventory, catalog and price management systems for Rise of Immortals,” said Steve Wetherill, Producer at Petroglyph Games. “Elements proved to be a great match for our requirements, enabling us to focus our development efforts on our game and at the same time shortening our time to market.”
Live Gamer and Skrill Partner to Offer Turnkey, End-To-End Monetization Engine for Global Game Publishers
Live Gamer and Skrill, which operates the payment provider Moneybookers, today announced a preferred payments partnership creating a sophisticated, end-to-end monetization engine tailored for online game publishers. By seamlessly integrating Moneybookers’ secure, real-time payments platform with Live Gamer’s total commerce solution, Live Gamer Payments by Skrill offers game publishers and developers a one-stop solution for driving online revenues, maximizing user acquisition and retention, developing and managing digital item sales, increasing user engagement and much more.
The combined turnkey, multi-platform service gives publishers and developers instant access to new markets with over 100 payment methods in 200 countries and territories. Live Gamer Payments by Skrill offers localized, country-specific payment methods including bank transfer and debit instruments, in addition to global credit/debit, mobile payments, pre-paid cards, Facebook credits and more. Additionally, Skrill’s digital wallet offers customers an easy ‘password only’ payment method, tailored for micro payments and set to increase merchant’s retention rates. Settlement can be conducted in 41 local currencies.
Going beyond payments, the combined service offers a complete virtual economy management platform, including advanced merchandising tools and an industry-leading transactional analytics system. With deep insights into user data, publishers can optimize their digital sales strategy and increase ARPU. Publishers are also able to easily manage and price thousands of SKUs including digital media, virtual goods or even physical product, as well as create discounts, coupons and bundles.
Check out the coverage on Forbes.com here!