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Posts Tagged ‘Online Games’

A Brief History of Story Telling in Video Games

March 5th, 2013 Leave a comment

Here at Live Gamer, our staff works really hard on a daily basis interfacing with publishers and developers in the social gaming arena, making sure that we can always surpass their expectations and provide them with the latest and greatest e-commerce and payment features.

However, we also love to have fun with the games themselves, and we are lucky enough to have some in-house top talent when it comes to recommending new games. One of them is Richard Rodriguez, who recently delivered a stunning presentation on the evolution of story telling throughout gaming history at our NYC headquarters.

As a start, Richard highlighted how game story telling can be categorized in four different categories: basic, complex, refined and DIY (do it yourself). This closely tracks the history of video game development in the past 25 years, as most games can be labeled using one of these four categories.

A great example of basic story telling is the classic Super Mario Bros (see Figure 1). The story here is pretty simple: to rescue the princess is the game main’s goal, and the rest follows. Despite being quite a long game and having many levels (players were quite concerned about this at the time), the game itself was the main focus, and the story development was kept to a minimum.

 

Figure 1 – Super Mario Bros

 

 

 

 

 

 

 

 

 

 

 

 

Final Fantasy IV (originally released in 1991 for Super Nintendo with no voice acting, only text) is instead a great example of complex story telling. In fact, it is very hard for anyone who plays the game for the first time to get interested in the story of the game, as it does not look particularly entertaining nor makes a lot of sense. In Richard’s own words: “This is a classic example of why older generations tend to look down on gaming: the first time you look at it, you ask yourself, what is this? Only my kids could ever play anything like this”. That is why, in Richard’s opinion, video games started off badly in terms of story telling: good, renowned writers and game developers were not working together yet, with the former always busy writing books and movie plots.

Fast forward 16 years, and we have Bioshock, released in 2007 for PlayStation, and a great example of refined story telling. The game itself has a quite linear plot: the main goal is to stop the underwater city of Rapture’s founder and dictator Andrew Ryan, and the choices that a player can make to do so are somehow limited. However, this is not a casual choice but a sophisticated one from the game’s creator, Ken Levine, and his development team: aware of the linearity of most games, they decided to use Ayn Rand’s objectivism (or rational self-interest) principles as an explanation of why the game is linear. Indeed, in Bioshock the player is forced to follow a linear path since his mind is being controlled in the controlled, artificial reality of Rapture (with the phrase “Would you kindly” representing the dystopian view of objectivism – here is a short clip). This is quite remarkable, and it is something that movie and books cannot render as well, if not at all. This also implies that it takes much more than simply taking a great Hollywood director and making him write a game to ensure that the game is successful, i.e. games and movies are two very different animals, with games being much more dynamic than a static, forced sequence of images stacked together.

As refined story telling elements have become more sophisticated, along with game graphics (with lots of money poured into development), characters have started to resemble more and more real world animations, although there is a caveat: the Uncanny Valley Hypothesis (see Figure 2).

 

The Uncanny Valley Hypothesis

Figure 2 – The Uncanny Valley Hypothesis

 

 

 

 

 

 

 

 

 

 

 

 

In a nutshell, the closer we get to make something look human-like, the less we believe it is actually human, as small differences make a big impact on the final result and our reaction to it. As an example, Mass Effect 2 (released in 2010 for Windows and Xbox 360) is a game with a very advanced and detailed graphical engine and fantastic animations, but unfortunately, showing a very small range in facial expressions: the characters emotions are not portrayed well, causing a negative reaction in the players. So sometimes, advanced graphics does not enhance the game story’s experience, creating the opposite effect instead.

This brings us to Do-It-Yourself story telling, a great example of which is represented by Passage, created by Jason Rohrer in 2007. A uber-minimalistic PC game (5 minutes total, around 1MB in size, minimal input controls, i.e. the arrow keys), the game theme is the passage of time and the character’s own mortality, including the costs and benefits of marriage. Without the need of a lot of graphics, “Passage” offers a lot of story telling per unit of time, and gives users a lot of freedom to decide by themselves what is the meaning of the story and what to make of it.

Lastly, as an example of a modern game offering a very rich story despite its appearance, here is Flower, released in 2009 for PlayStation 3. The game received awards for outstanding visual and audio design, and without trying to attempt realism, it succeeds to entertain players with its rich visuals and interactive music (each flower that blooms makes a distinctive sound).

One final recommendation from Richard: do not expect, at least in the short term, story-rich mobile games, as the playing dynamics is still different from desktop and consoles, i.e. users tend to play in 5-10 minutes intervals, and generally do not expect a very complex story plot. However, things could change in the future, and we’re all looking forward to original mobile games with engrossing stories.

Live Gamer Powering Rise of Immortals™ Virtual Economy

August 30th, 2011 Leave a comment


New York, August 30, 2011 - Live Gamer (www.livegamer.com), the world’s first combined digital commerce and advertising platform for the interactive entertainment industry, announced today that it will power the virtual economy in Rise of Immortals™, the new Multiplayer Online Battle Arena (MOBA) game from Petroglyph®.

Petroglyph has broken new ground in the MOBA genre with free-to-play Rise of Immortals, and has introduced unique socialization features like a social hub where players can show off their enhanced Immortals, a chat system, leader boards, and friend lists, an innovative character progression system, persistent level progression and skill trees, as well as cooperative Player versus Environment (PvE) mode – without the upfront cost of a typical MOBA game. Virtual goods and microtransactions let players engage and advance within Rise of Immortals at their own price point and pace, offering an experience that truly stands apart from existing MOBA titles in the market.

Petroglyph has integrated the Live Gamer Elements platform into Rise of Immortals to drive the game’s virtual economy. As a complete monetization engine, Live Gamer Elements includes virtual and digital goods catalog management, earned and bought currency support, item storefronts and merchandising, as well as deep analytics and international payment gateways.

“Petroglyph has built quite a bit of innovation into Rise of Immortals, bringing players features and game play that are new to the MOBA genre,” said Andrew Schneider, President and Co-Founder, Live Gamer. “We’re excited to be working with them to power some of these new features, and wish them the best of luck with the release.”

“Live Gamer’s Elements technology allowed us to quickly develop micro-transaction inventory, catalog and price management systems for Rise of Immortals,” said Steve Wetherill, Producer at Petroglyph Games. “Elements proved to be a great match for our requirements, enabling us to focus our development efforts on our game and at the same time shortening our time to market.”

Advertising Veteran Bob Lonigro Joins Live Gamer As EVP of Media Sales

August 10th, 2011 Leave a comment

 

Bob Lonigro, EVP of Media Sales

Live Gamer (www.livegamer.com), the world’s first combined digital commerce and advertising platform for the interactive entertainment industry, announced today that 20-year ad industry veteran Bob Lonigro has joined the company as EVP of Media Sales. Mr. Lonigro will help Live Gamer lead sales across its new advertising business unit, Live Gamer Media, for both the adElements video engagement platform and gamerDNA Media advertising network.

Mr. Lonigro most recently served as vice president of media sales at NeoEdge Networks, where he was responsible for leading advertising sales efforts and formed a new casual games business model for the company. Prior to NeoEdge, he held senior sales executive positions with Electronic Arts’ Pogo.com, Future Media, IAC and GeoCities.com, where he was instrumental in the company’s $4.6b acquisition by Yahoo! in 1999.

Additionally, Lonigro has extensive experience in media planning, including a senior position at Ogilvy & Mather, where he oversaw 12 Kraft Foods brands and planned and implemented over $160 million in annual media spending. He has also served as the General Manager of Advertising Sales at Future Media, and as Senior Director of National Advertising Sales at Electronic Arts where he led the industry’s first video game deals and led the charge in online casual games advertising.

“Bob Lonigro has a rare combination of deep advertising experience and thorough knowledge of the games space,” said Andrew Schneider, president and co-founder of Live Gamer. “It’s an honor to have a veteran of his caliber join the Live Gamer Media team to help us grow this exciting new side of our business. He’ll be instrumental in working with publishers and advertisers alike.”

“Live Gamer has become a true leader in games monetization, and has filled the gap with its addition of the Live Gamer Media advertising unit,” said Bob Lonigro, EVP of Media Sales for Live Gamer Media, “I’m very much looking forward to helping Live Gamer reach more customers, and help advertisers and games publishers fulfill all of their online monetization needs.”

President of Live Gamer Andrew Schneider Speaks at Social TV Summit

August 1st, 2011 Leave a comment

Last Wednesday, President of Live Gamer Andrew Schneider attended the Social TV Summit in Los Angeles. The purpose of the Social TV Summit was to offer engaging panels, case studies, discussions, and networking opportunities with creative producers, ad agency executives, social TV experts and high-level executives from other related industries. Industry leaders and media economists weighed in on how social media is entering and enhancing the television, media, and advertising space and discussed where the future of social media lies.

Click here to watch Andrew Schneider’s speech at the Social TV Summit!

http://static.snappytv.com/player/p.swf?id=8480

Live Gamer Acquires GamerDNA and Brandport

July 19th, 2011 Leave a comment

Live Gamer (www.livegamer.com), the trusted total revenue solution for the interactive entertainment industry, today announced that it has acquired two companies, GamerDNA and Brandport, to form the world’s first combined e-commerce and advertising platform. GamerDNA is one of the largest video game ad networks in the United States and Europe, reaching close to 48 million unique viewers per month. Brandport, which has been rebranded to Live Gamer Ad Elements, offers a video ad platform is used to increase monetization of free-to-play games by targeting all different types of gamers.

Check out coverage of the acquisitions on TechCrunch, Adweek, and All Things Digital!

Live Gamer Powers 2K’s First Social Games Endeavor

June 30th, 2011 Leave a comment

LIVE GAMER TO POWER MONETIZATION FOR 2K’S SID MEIER’S CIVILIZATION® WORLD FOR FACEBOOK

E-Commerce Platform Leader Powers 2K’s First Social Games Endeavor

NEW YORK, June 30, 2011 – Live Gamer (www.livegamer.com), the trusted total revenue solution for the interactive entertainment industry, today announced that it has been selected by 2K to power its first foray into Facebook social games with its highly anticipated title Sid Meier’s Civilization® World. Sid Meier’s Civilization is recognized as one of the greatest strategy franchises of all-time, with more than 10 million units sold worldwide and unprecedented critical acclaim from fans and the media alike.

2K has integrated the Live Gamer Elements platform, for access to the only end-to-end virtual goods and economy management service available. This complete monetization engine includes earned and bought currency e-wallet, virtual goods catalog management and merchandising, item storefronts, deep analytics, integration with Facebook Credits for payments and much more.

Civilization is one of the most successful and beloved game franchises in history, made by one of the most acclaimed game designers ever,” said Andrew Schneider, President and Co-Founder, Live Gamer. “It’s an honor to be a part of 2K’s first endeavor into the social games world with their debut Facebook application, Civilization World.”

To learn more about Live Gamer’s total monetization solutions, visit http://livegamer.com/products/.

2K is a wholly owned publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

All trademarks and copyrights contained herein are the property of their respective holders.

Live Gamer Powers New Territories for Facebook Credits

June 15th, 2011 Leave a comment

Originally posted by Loren Cheng

Today we’re announcing new international payment methods and improved payout workflows for developers using Facebook Credits. Through these improvements, we’re now able to support developers in virtually all countries.

Starting around July 1, we’re adding alternative payment options for Facebook Credits in 13 countries in Asia and Latin America. Those payment options are supported by Live Gamer.

We’re also excited to announce that we now support payouts to developers in all countries globally (excluding a few government-embargoed countries). To do this, we’ve developed a new pay out process for developers in countries where we haven’t previously supported payouts through banks or PayPal. For developers in these countries, we may request some additional documentation to enable them to be paid through their local bank account.

If you have specific questions about international payment options and payouts for Facebook Credits, please reach out directly or through the developer forums.

Check out the coverage on AllThingsD.com here!

Live Gamer and Skrill Partner to Offer Turnkey, End-To-End Monetization Engine for Global Game Publishers

May 10th, 2011 Leave a comment

Live Gamer and Skrill, which operates the payment provider Moneybookers, today announced a preferred payments partnership creating a sophisticated, end-to-end monetization engine tailored for online game publishers. By seamlessly integrating Moneybookers’ secure, real-time payments platform with Live Gamer’s total commerce solution, Live Gamer Payments by Skrill offers game publishers and developers a one-stop solution for driving online revenues, maximizing user acquisition and retention, developing and managing digital item sales, increasing user engagement and much more.

The combined turnkey, multi-platform service gives publishers and developers instant access to new markets with over 100 payment methods in 200 countries and territories. Live Gamer Payments by Skrill offers localized, country-specific payment methods including bank transfer and debit instruments, in addition to global credit/debit, mobile payments, pre-paid cards, Facebook credits and more. Additionally, Skrill’s digital wallet offers customers an easy ‘password only’ payment method, tailored for micro payments and set to increase merchant’s retention rates. Settlement can be conducted in 41 local currencies.

Going beyond payments, the combined service offers a complete virtual economy management platform, including advanced merchandising tools and an industry-leading transactional analytics system. With deep insights into user data, publishers can optimize their digital sales strategy and increase ARPU. Publishers are also able to easily manage and price thousands of SKUs including digital media, virtual goods or even physical product, as well as create discounts, coupons and bundles.

Check out the coverage on Forbes.com here!

Live Gamer @ GDC! Beyond Credit: Localized Payment Strategies For Global Business

March 1st, 2011 Leave a comment

sml_banner-GDC-2011

Europe is a key market for game developers. However, due to the difficulties in reaching the many individual markets, European customers have been largely underserved. One major challenge is understanding the diverse payment options for digital content and how these options vary by country. The content providers that understand and tackle payment issues country-by-country are the ones likely to be most successful in Europe.

Live Gamer GDC Session: Beyond Credit: Localized payment strategies for a global business

During this session, key findings will be shared that highlight which payment methods drive the most revenue in Europe for online game publishers. Best practices, success and failures and how to best set up a global-local payments strategy will be discussed.

When: Thursday March 3rd

Where: Moscone Center 1:30pm PT (RM 309)

Presented by David Cole, DFC Intelligence, Analyst

Moderator: Jeremy Miller, DFC Intelligence, Analyst

Panelists: Nima Pourshasb, Live Gamer, VP Corporate Development

Carsten van Husen, Gameforge 4D, CEO

Ralf Wenzel, Skrill Holdings, COO

Linus Menden, Big Point, Head of Finance

http://schedule.gdconf.com/session/12471

Rika Nakazawa To Kick Off 2011 PCGA Speaker Series With “State of the Virtual Goods Industry” Lecture

February 14th, 2011 Leave a comment

We are very pleased to announce that Live Gamer’s VP of Business Development and Account Management, Rika Nakazawa will kick off the 2011 PC Gamng Alliance Speaker Series.

State of the Virtual Goods Industry

Rika Nakazawa, VP Business Development and Account Management, Live Gamer
March 1, 2011  4:00 – 5:30 PM

Capcom 800 Concar Drive, Suite 300, San Mateo, CA 94402

Abstract:  Presentation on an overview of the virtual goods industry, the latest statistics and projections, monetization models, case studies of successes and failures and the blurring of lines between games, digital entertainment and education.

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