Live Gamer’s Nima Pourshasb to Speak At Future of Money and Technology Summit’s Virtual Currency Panel
Please join Live Gamer’s VP of Corporate Development, Nima Pourshasb as he joins the Virtual Currency panel at the “Future of Money and Technology Summit”.
To learn more about the event or to check out the schedule, please visit http://futureofmoney.com/moneyconference/
Are you attending Engage! Expo Santa Clara? if so check out Live Gamer’s CTO, Bill Grosso at the Turning Players Into Profits panel. This discussion will touch on successful business models and marketing tactics to raise ARPU, user acquisition, key reporting metrics, freemium vs paid models and using promotions and content to enhance retention.
September 23, 2010 from 9:00 AM – 10:00 AM
Live Gamer speaker: Bill Grosso
Rob Goldberg, CEO, GMG Entertainment
Chris Carvalho, COO, Kabam
Albert Lai, CEO, Kontagent
THQ launched the Open Beta for Company of Heroes Online which utilizes the Live Gamer Elements platform. Play it today!
Check out Bill Grosso’s lecture on “Taking Virtual Economies to the Next Level” at Casual Connect 2010.
Lecture Description: Virtual goods are one of the most important monetization strategies for game developers today. In this presentation, Bill goes in depth on the metrics, measurements, and merchandising secrets that developers and executives alike need to understand and master in order to run a successful virtual economy. An author on economics and a well-known software engineer, Bill melds a rare combination of economic know-how and cutting-edge technology, resulting in monetizaton strategies deeply seeded in market-proven wisdom yet creatively adapted for next-generation gaming.
To watch the video and download presentation materials click here
The online gaming industry sells $2 billion a year in virtual goods through micro-transactions. What if they sold newspapers?
Today, CNN’s Fortune Magazine published an article titled, How Mafia Wars Will Fix Media By John Patrick Pullen which focused on the booming business of the free-2-play and micro-transaction based business model and how that model could be applied to traditional media like the New York Times.
Live Gamer provides the leading enterprise-grade monetization platform for games, social networks, toys, and digital entertainment properties. Although this type of model has yet to be applied to the publishing industry – it is in fact a viable model that could revolutionize the way traditional newspapers and magazines do business if they offer exclusive content that is compelling to their viewer base.
Live Gamer sees average revenue per paying user across all its titles is $28 per month across 85+ million users worldwide. Comparatively speaking an average of 15.7 million users per month visit the New York Times‘, where they have free access to content. Only fewer than 1 million readers choose to subscribe at $20 a month. Pullen suggests (and we couldn’t agree more) that publishers need to tap into this competitive nature and other game-like experiences that are driving the gaming industry today in order to encourage free-model readers to pay for content they find vital.
Read the entire article here
Contact us to learn how you can apply micro-transactions and the free-to-play business model to your IP
Electronic Arts, Inc. has selected Live Gamer to drive its global micro-transactions-based projects and accelerate the company’s online gaming strategy. EA will integrate our enterprise grade Element’s platform to its global IT systems to augment existing ecommerce capabilities for EA studios worldwide.
Live Gamer Elements offers EA a breadth of new payment gateways, advanced virtual goods merchandising functionality, deep analytics capabilities, virtual item gifting, support for fictional (earned in-game) currencies, item storefronts, robust catalog management, cash-in flows and much more.
This exciting announcement follows last week’s news of partnerships with THQ and Real Networks’ GameHouse. Please read our latest press announcement or contact us to learn how to monetize your business through virtual goods and micro-transactions.
Read Forbes Coverage
Live Gamer’s Advanced Commerce Solution Offers Scalable, Cross-Platform Monetization Across the GameHouse Social Gaming Platform
Gamehouse Fusion is a social gaming platform with thousands of socially connected games across mobile, social networks, and scales hundreds of millions of players. With the new agreement Live Gamer’s enterprise-grade platform, Elements will power virtual currency systems, manages complex virtual item catalogs and storefronts, user policy configurations and advanced merchandising on a secure and scalable platform.
“The free-to-play, virtual goods-based business model has proven to significantly increase revenue in social games, but due to GameHouse Fusion’s scope and complexity, it was critical that we integrate a trusted platform that could scale and meet all of our needs,” said Matt Hulett, chief revenue officer of GameHouse. “We chose the Live Gamer platform because of its advanced toolset and track record in the industry.”
“GameHouse has raised the bar for social gaming online and on mobile,” said Andrew Schneider, president and co-founder for Live Gamer. “We look forward to helping optimize GameHouse’s revenue, increase ARPU, and offer its users the best possible microtransaction experience.”
GameHouse Fusion launched in May with support from large media and technology companies, and simultaneously unveiled GameHouse on Facebook, the first application to be built on the Fusion platform.