Morning Session Spotlight
10:30am-11:15am –Nanu Nanu! How to bring social functionality into traditional game design…and actually make it work
How can traditional game design utilize social functionality…and actually do it well?
Moderated by David Cole (President | DFC Intelligence)
Amy Jo Kim (CEO | Shufflebrain)
Kai Huang (Founder | Guitar Hero )
Dennis Fong (CEO | Raptr ),
Dan Fiden (GM, San Francisco Studio | Playfish)
Mike Verdu (SVP, Games | Zynga )
Afternoon Session Spotlight
3:40pm-4:25pm – It’s not fair!” said the T-Rex: How monetizing games-as-a-service will save you from extinction
How will games-as-a-service, virtual goods, and micro-transactions will save game companies from extinction AND increase their bottom-line?
Atul Bagga ( VP Equity Research | ThinkEquity)
Brandon Beck ( CEO | Riot Games)
Howard Marks (CEO | Acclaim)
Susan Wu (CEO | Ohai)
John Cahill (CEO | Meez)
Join Bill Grosso, Live Gamer’s CTO as he discusses practical ways to optimize your virtual economy using common merchandising techniques, including many found at your local Safeway!
12-12:30 – North Hall Room 123
Visit the official VCON website
The event is free with your GDC admission, Register Now!
To schedule a meeting with Live Gamer at GDC, Contact Us
The Live Gamer Exchange for Free Realms enhances the in-game experience by offering its players of 18+ with a legitimate, easy and fun way to buy and sell in-game items and characters to one another. All listings are authenticated through Live Gamer and buyers never have to pay a fee to use the service.
In this latest player-to-player trading intergration Live Gamer has added…
- A slick new look
- Interactive roll-overs on all items display stats more dynamically
- Transparent images with image overlays increase cosmetic appearance of all listings
- Experience bar highlights abilities and pets tricks giving an easy graphical summary of the character
- Seamless account linking page for increased user experience
- Users can send characters in-game easily to LG with the Sell Character Button on the “My Profile” page
Check out the new design and updated platform features! View Website
On Friday, June 26, 2009, the Chinese Ministry of Commerce and Ministry of Culture released a joint circular prohibiting the use of virtual currency to trade in real goods and services. The stated aim of the government’s policy is to reduce the disruption that virtual currency trading may have on China’s real-world currency markets and to curb the use of virtual currency for such illicit activities as money laundering and gambling. The Chinese government has defined “virtual currency” as any online currency used to recharge, prepay, or purchase points for online game accounts. This would, presumably, include prepaid game cards and in-game currencies and game points that can be purchased from the game publisher for real money.
Live Gamer supports these measures and their stated goal of cracking down on illegal online activities, such as money laundering and gambling. Live Gamer also takes a broader stance in opposition to “gold farming,” as well as any other activity that violates a game publisher’s terms of service or infringes upon a game publisher’s intellectual property rights. The extensive press coverage since the circular was released has resulted in various interpretations of the policy, including headlines suggesting that gold farming is dead in China and perhaps even real-money trading of virtual items in general. Although we’ll have to wait and see what new information comes to light about this most recent step by the Chinese government to exercise greater control over transactions in the virtual space, it appears to Live Gamer, at least preliminarily, that this most recent step is focused almost exclusively on curbing illegal online activity and attempting to minimize the disruptive impact on real-world currency markets of virtual currency that is purchased by users for real money.
Laura Brown, senior manager, corporate development, Live Gamer, also contributed to this report.
Welcome to the Live Gamer Blog, your resource for the latest developments within the Live Gamer community. The purpose of this blog is to offer expert virtual economy insight, post key corporate news and announcements, and stay connected with industry friends interested in enabling virtual economies.
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