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Live Gamer Advisory Board Member, Vili Lehdonvirta Featured In Newsweek
Vili Lehdonvirta, member of Live Gamer’s advisory board and economic sociologist at the Helsinki Institute for Information Technology was recently featured in Newsweek. In an article titled “Why Behavioral Economics Love Online Games” David Lyons explores the booming business of virtual goods in online games like Pet Society, Farmville, Mafia Wars, Eve Online, and much more.
One interesting piece of data that Kristian Segerstrale, CEO of Playfish shares is that the company sells 90 million items a day through its 12 different games.
Lead economist of CCP, Eyjólfur Gudmagnusson is also quoted in the piece regarding his role in Eve’s Online economy. Both Vili Lehdonvirta and Eyjólfur Gudmagnusson recently shared the floor at GDC (Game Developers Conference) during Live Gamer’s VCON 2010 on the panel The New ARPPU Playbook, Cont’t. Dev-onomics: Economics 101 for Game Designers.
View Newsweek Article
Learn more about VCON 2010 presented by Live Gamer
What Safeway Can Teach Us: Applying Retail Strategies to Item Merchandizing
Last week Live Gamer presented VCON 2010, a full day exploration of games-as-a-service and virtual goods. Among the presenters was William Grosso, Live Gamer’s CTO and SVP of Product who discussed The New ARPPU Playbook: What Safeway Can Teach Us: Applying Retail Strategies to Item Merchandising.
Bill’s point is simple. In an industry that is moving from subscription-based business models to micro-transactions based businesses driven by virtual item sales, why aren’t we adapting basic retail strategies in our games?
In Bill’s slide presentation he outlines tactics stemming from discounting, promotions, buy-one-get-one-free, and other strategies that are simple and easy to implement (at least, if you’re using Live Gamer Elements), to drive revenue that doesn’t involve changing gameplay.
V-Con 2010 at GDC, Produced by Live Gamer
V-Con 2010: How Games-as-a-Service & Virtual Items Have Changed the Playbook Forever
produced by Live Gamer
03.10.10 // 10:00am – 5:15pm // West Mezz Room 270/272
@ Game Developers Conference // San Francisco, CA
V-Con is a 1-day exploration into how Games-as-a-Service and Virtual Items have changed the playbook forever. Led by the game industry’s most sought-after CEOs, founders, visionaries, and executives, we’ll discuss the industry’s undisputed transition to this new business model, as well as its ramifications on development, product management, operations, and strategy.
We hope to see you there! Stay tuned – exciting speaker announcements, keynotes, and the official agenda coming soon!
The event is FREE with the purchase of your GDC ticket.
