Join Live Gamer’s Vice President, Corporate Development, Nima Pourshasb at Social Gaming Summit East. He will address current trends and hot topics for monetizing user fan bases of interactive and digital entertainment.
Speaker: Nima Pourshasb
Monetizing Interactive and Digital Entertainment
12/1/2010 – 9:40am
Are you attending Engage! Expo Santa Clara? if so check out Live Gamer’s CTO, Bill Grosso at the Turning Players Into Profits panel. This discussion will touch on successful business models and marketing tactics to raise ARPU, user acquisition, key reporting metrics, freemium vs paid models and using promotions and content to enhance retention.
Event Details:
September 23, 2010 from 9:00 AM – 10:00 AM
Live Gamer speaker: Bill Grosso
Other speakers:
Rob Goldberg, CEO, GMG Entertainment
Chris Carvalho, COO, Kabam
Albert Lai, CEO, Kontagent
THQ launched the Open Beta for Company of Heroes Online which utilizes the Live Gamer Elements platform. Play it today!
http://www.companyofheroes.com/
Check out Bill Grosso’s lecture on “Taking Virtual Economies to the Next Level” at Casual Connect 2010.
Lecture Description: Virtual goods are one of the most important monetization strategies for game developers today. In this presentation, Bill goes in depth on the metrics, measurements, and merchandising secrets that developers and executives alike need to understand and master in order to run a successful virtual economy. An author on economics and a well-known software engineer, Bill melds a rare combination of economic know-how and cutting-edge technology, resulting in monetizaton strategies deeply seeded in market-proven wisdom yet creatively adapted for next-generation gaming.
To watch the video and download presentation materials click here
The online gaming industry sells $2 billion a year in virtual goods through micro-transactions. What if they sold newspapers?
Today, CNN’s Fortune Magazine published an article titled, How Mafia Wars Will Fix Media By John Patrick Pullen which focused on the booming business of the free-2-play and micro-transaction based business model and how that model could be applied to traditional media like the New York Times.
Live Gamer provides the leading enterprise-grade monetization platform for games, social networks, toys, and digital entertainment properties. Although this type of model has yet to be applied to the publishing industry – it is in fact a viable model that could revolutionize the way traditional newspapers and magazines do business if they offer exclusive content that is compelling to their viewer base.
Live Gamer sees average revenue per paying user across all its titles is $28 per month across 85+ million users worldwide. Comparatively speaking an average of 15.7 million users per month visit the New York Times‘, where they have free access to content. Only fewer than 1 million readers choose to subscribe at $20 a month. Pullen suggests (and we couldn’t agree more) that publishers need to tap into this competitive nature and other game-like experiences that are driving the gaming industry today in order to encourage free-model readers to pay for content they find vital.
Read the entire article here
Contact us to learn how you can apply micro-transactions and the free-to-play business model to your IP
Electronic Arts, Inc. has selected Live Gamer to drive its global micro-transactions-based projects and accelerate the company’s online gaming strategy. EA will integrate our enterprise grade Element’s platform to its global IT systems to augment existing ecommerce capabilities for EA studios worldwide.
Live Gamer Elements offers EA a breadth of new payment gateways, advanced virtual goods merchandising functionality, deep analytics capabilities, virtual item gifting, support for fictional (earned in-game) currencies, item storefronts, robust catalog management, cash-in flows and much more.
This exciting announcement follows last week’s news of partnerships with THQ and Real Networks’ GameHouse. Please read our latest press announcement or contact us to learn how to monetize your business through virtual goods and micro-transactions.
Read Forbes Coverage
Live Gamer’s Advanced Commerce Solution Offers Scalable, Cross-Platform Monetization Across the GameHouse Social Gaming Platform
At Casual Connect in Seattle we announced that Real Networks selected Live Gamer to power Gamehouse Fusion virtual economy. The announcement followed a few days after news of our THQ partnership.
Gamehouse Fusion is a social gaming platform with thousands of socially connected games across mobile, social networks, and scales hundreds of millions of players. With the new agreement Live Gamer’s enterprise-grade platform, Elements will power virtual currency systems, manages complex virtual item catalogs and storefronts, user policy configurations and advanced merchandising on a secure and scalable platform.
“The free-to-play, virtual goods-based business model has proven to significantly increase revenue in social games, but due to GameHouse Fusion’s scope and complexity, it was critical that we integrate a trusted platform that could scale and meet all of our needs,” said Matt Hulett, chief revenue officer of GameHouse. “We chose the Live Gamer platform because of its advanced toolset and track record in the industry.”
“GameHouse has raised the bar for social gaming online and on mobile,” said Andrew Schneider, president and co-founder for Live Gamer. “We look forward to helping optimize GameHouse’s revenue, increase ARPU, and offer its users the best possible microtransaction experience.”
GameHouse Fusion launched in May with support from large media and technology companies, and simultaneously unveiled GameHouse on Facebook, the first application to be built on the Fusion platform.
Today we are pleased to announce that THQ has selected the Live Gamer Elements platform to drive e-commerce solutions and virtual goods monetization across multiple titles for both PC-online and mobile games. Company of Heroes(R) Online, launching later this year in the United States and Canada, will be the first THQ title to integrate Live Gamer’s Elements platform for monetizing its virtual economy. Other scheduled projects include multiple social game titles for Facebook.
“In-game virtual items have become increasingly popular with gamers today, and not only offer them a more immersive experience, but also give game publishers a viable and profitable revenue stream,” said Martin Good, THQ Executive Vice President, Kids, Family, Casual Games, and Global Online Services. “Live Gamer offers the most complete platform for integrating a virtual economy into our games. We view this as a critical component of our complete online game delivery platform for THQ’s growing portfolio of online games.”
The deal marks a major shift with major US gaming publishers who are now embracing the virtual goods business model more than ever. The virtual goods business model allows publishers to offer their games F2P (free-to-play) and players pay real money for virtual goods such as weapons, booster packs, fashion, accessories, etc…
“We’ve watched this industry evolve since its inception and today, virtual economies have become the driving force in the online gaming business. THQ is at the forefront of game development across the globe, and we look forward to helping them grow their business model for years to come, ” said Andrew Schneider, President and Co-Founder, Live Gamer
For more information on Live Gamer, visit www.livegamer.com. To learn more about THQ, visit www.THQ.com.
Female gaming icon and Live Gamer’s Senior Director of Business Development, Stevie Case will speak at a special panel hosted by the Technology Council of Southern California on July 15th. The “How Virtual Goods Are Transforming the Game Industry” panel will focus on the trends and challenges of the Free 2 Play business model and the explosion of virtual goods consumption on Facebook, Smart Phones, and other popular gaming platforms.
Speakers:
Moderator:
To learn more click here
To register now click here
Live Gamer’s Chief Technology Officer and Senior Vice President of Product, William Grosso recently gave a lecture at this year’s Login Conference which focused on the complexities around managing a successful virtual economy.
In this presentation, Bill goes in-depth on the metrics, measurements and levers that developers and executives alike need to understand to be successful.
Check out his slides from the lecture below. To view additional presentations and videos from Live Gamer visit: http://livegamer.com/strategy/presentations/
