New York, August 30, 2011 - Live Gamer (www.livegamer.com ), the world’s first combined digital commerce and advertising platform for the interactive entertainment industry, announced today that it will power the virtual economy in Rise of Immortals™, the new Multiplayer Online Battle Arena (MOBA) game from Petroglyph®.

Petroglyph has broken new ground in the MOBA genre with free-to-play Rise of Immortals, and has introduced unique socialization features like a social hub where players can show off their enhanced Immortals, a chat system, leader boards, and friend lists, an innovative character progression system, persistent level progression and skill trees, as well as cooperative Player versus Environment (PvE) mode – without the upfront cost of a typical MOBA game. Virtual goods and microtransactions let players engage and advance within Rise of Immortals at their own price point and pace, offering an experience that truly stands apart from existing MOBA titles in the market.

Petroglyph has integrated the Live Gamer Elements platform into Rise of Immortals to drive the game’s virtual economy. As a complete monetization engine, Live Gamer Elements includes virtual and digital goods catalog management, earned and bought currency support, item storefronts and merchandising, as well as deep analytics and international payment gateways.

“Petroglyph has built quite a bit of innovation into Rise of Immortals, bringing players features and game play that are new to the MOBA genre,” said Andrew Schneider, President and Co-Founder, Live Gamer. “We’re excited to be working with them to power some of these new features, and wish them the best of luck with the release.”

“Live Gamer’s Elements technology allowed us to quickly develop micro-transaction inventory, catalog and price management systems for Rise of Immortals,” said Steve Wetherill, Producer at Petroglyph Games. “Elements proved to be a great match for our requirements, enabling us to focus our development efforts on our game and at the same time shortening our time to market.”

Last Wednesday, President of Live Gamer Andrew Schneider attended the Social TV Summit in Los Angeles. The purpose of the Social TV Summit was to offer engaging panels, case studies, discussions, and networking opportunities with creative producers, ad agency executives, social TV experts and high-level executives from other related industries. Industry leaders and media economists weighed in on how social media is entering and enhancing the television, media, and advertising space and discussed where the future of social media lies.

Click here to watch Andrew Schneider’s speech at the Social TV Summit!

http://static.snappytv.com/player/p.swf?id=8480

Live Gamer (www.livegamer.com), the trusted total revenue solution for the interactive entertainment industry, today announced that it has acquired two companies, GamerDNA and Brandport, to form the world’s first combined e-commerce and advertising platform. GamerDNA is one of the largest video game ad networks in the United States and Europe, reaching close to 48 million unique viewers per month. Brandport, which has been rebranded to Live Gamer Ad Elements, offers a video ad platform is used to increase monetization of free-to-play games by targeting all different types of gamers.

Check out coverage of the acquisitions on TechCrunch, Adweek, and All Things Digital!

Originally posted by Loren Cheng

Today we’re announcing new international payment methods and improved payout workflows for developers using Facebook Credits. Through these improvements, we’re now able to support developers in virtually all countries.

Starting around July 1, we’re adding alternative payment options for Facebook Credits in 13 countries in Asia and Latin America. Those payment options are supported by Live Gamer.

We’re also excited to announce that we now support payouts to developers in all countries globally (excluding a few government-embargoed countries). To do this, we’ve developed a new pay out process for developers in countries where we haven’t previously supported payouts through banks or PayPal. For developers in these countries, we may request some additional documentation to enable them to be paid through their local bank account.

If you have specific questions about international payment options and payouts for Facebook Credits, please reach out directly or through the developer forums.

Check out the coverage on AllThingsD.com here!

Live Gamer and Skrill, which operates the payment provider Moneybookers, today announced a preferred payments partnership creating a sophisticated, end-to-end monetization engine tailored for online game publishers. By seamlessly integrating Moneybookers’ secure, real-time payments platform with Live Gamer’s total commerce solution, Live Gamer Payments by Skrill offers game publishers and developers a one-stop solution for driving online revenues, maximizing user acquisition and retention, developing and managing digital item sales, increasing user engagement and much more.

The combined turnkey, multi-platform service gives publishers and developers instant access to new markets with over 100 payment methods in 200 countries and territories. Live Gamer Payments by Skrill offers localized, country-specific payment methods including bank transfer and debit instruments, in addition to global credit/debit, mobile payments, pre-paid cards, Facebook credits and more. Additionally, Skrill’s digital wallet offers customers an easy ‘password only’ payment method, tailored for micro payments and set to increase merchant’s retention rates. Settlement can be conducted in 41 local currencies.

Going beyond payments, the combined service offers a complete virtual economy management platform, including advanced merchandising tools and an industry-leading transactional analytics system. With deep insights into user data, publishers can optimize their digital sales strategy and increase ARPU. Publishers are also able to easily manage and price thousands of SKUs including digital media, virtual goods or even physical product, as well as create discounts, coupons and bundles.

Check out the coverage on Forbes.com here!

We are very pleased to announce that Live Gamer’s VP of Business Development and Account Management, Rika Nakazawa will kick off the 2011 PC Gamng Alliance Speaker Series.

State of the Virtual Goods Industry

Rika Nakazawa, VP Business Development and Account Management, Live Gamer
March 1, 2011  4:00 – 5:30 PM

Capcom 800 Concar Drive, Suite 300, San Mateo, CA 94402

Abstract:  Presentation on an overview of the virtual goods industry, the latest statistics and projections, monetization models, case studies of successes and failures and the blurring of lines between games, digital entertainment and education.

Please join Live Gamer’s VP of Corporate Development, Nima Pourshasb as he joins the Virtual Currency panel at the “Future of Money and Technology Summit”.

To learn more about the event or to check out the schedule, please visit http://futureofmoney.com/moneyconference/

Join Live Gamer’s Co-founder and CEO, Mitch Davis at the Business Insider’s IGNITION Event as he discusses the impact of Farmville and other casual games on housewives.

3:35pm – December 2, 2010
Time Warner Center, NYC

Join Live Gamer’s Vice President, Corporate Development, Nima Pourshasb at Social Gaming Summit East.  He will address current trends and hot topics for monetizing user fan bases of interactive and digital entertainment.

Speaker: Nima Pourshasb

Monetizing Interactive and Digital Entertainment

12/1/2010 – 9:40am

Are you attending Engage! Expo Santa Clara? if so check out Live Gamer’s CTO, Bill Grosso at the Turning Players Into Profits panel. This discussion will touch on successful business models and marketing tactics to raise ARPU, user acquisition, key reporting metrics, freemium vs paid models and using promotions and content to enhance retention.

Event Details:

September 23, 2010 from 9:00 AM – 10:00 AM
Live Gamer speaker: Bill Grosso
Other speakers:
Rob Goldberg, CEO, GMG Entertainment
Chris Carvalho, COO, Kabam
Albert Lai, CEO, Kontagent

Learn More